Digital transformation and how can it improve your business

Digital transformation and how can it improve your business

Digital-transformation-and-how-can-it-improve-your-business

With technology suddenly forced to the apex of business models, digital transformations have accelerated during the pandemic from an onerous overhaul of operations that lacked buy-in into collaborative innovation projects that are efficient and timely – and it’s down to the C-suite to champion them and ensure they are embraced by the business.

Was 2020 the year that digital transformation became a core deliverable for most businesses, with departments aligned to deliver them successfully? This rethinking of how an organisation uses technology, people and processes to improve business models and performance became a critical and accelerating factor during the pandemic; but it would be remiss to assume that all digital transformations were rudderless before this inflection point – sometimes they lacked the necessary speed of delivery and company-wide adoption.

What the pandemic – and its subsequent impact on businesses – has done is precipitate a change in working models, corporate behaviour, and customer expectations, forcing the C-suite to recalibrate its approach to the adoption of digital technology.

Pandemic-fuelled digital acceleration

Pre-pandemic, digital transformation was typically viewed as a lengthy major overhaul of operations. Deterred by this, some businesses created technology roadmaps without a strategic theme: they signalled an intention to become digital, but it wasn’t a board priority who viewed it as an IT project, not as part of the business strategy.

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