Innovate to survive: don’t let lockdown restrictions beat your business

Innovate to survive: don’t let lockdown restrictions beat your business

half images with store and of sorry we're closed sign and half image of female online shopping using a laptop

If businesses on the high street thought 2019 was a disaster – after the UK retail industry suffered its worst year on record – nothing could prepare them for what was around the corner. The rapid spread of Covid-19 has led to the implementation of unprecedented lockdown restrictions that have forced ‘non-essential’ retailers to shut their doors indefinitely – draconian measures that are likely to be felt in the back pocket of businesses long after they are lifted.

The economic symptoms of the pandemic are being felt far beyond the high street, with businesses across the land forced to rethink the way they operate – from rapidly adjusting to remote working to applying for and implementing government aid.

Pandemic plays to Amazon’s strengths

With the public under strict instructions to stay at home, online operations like A